How Busy Moms Can Build A Thriving Coaching Business.

How Busy Moms Can Build A Thriving Coaching Business. Dinu Siyambalapitiya & Samia Bano

Are you struggling to build your #coachingbusiness as a #busymom, homemaker or other very busy person?

Listen now to this interview with Dinu Siyambalapitiya, #BusinessCoach, to learn the right mindset and the key areas to focus on for the success of your coaching business.

Build a #thrivingbusiness and achieve #worklifebalance with fun and ease using Dinu's practical tips and strategies!

NOTE: Dinu is especially passionate about helping #BusyMoms and #homemakers live their #dreamlife and make a #bigimpact by reaching their 5-10k/month income goal a reality.

Learn more and connect with Dinu now:
https://www.facebook.com/dinuthebusinesscoach
https://www.instagram.com/dinubusinesscoach/

To Book your Free HAPPINESS 101 EXPLORATION CALL with Samia, click: https://my.timetrade.com/book/JX9XJ

#busymoms #coachingbusinesstips #CoachingSuccess #WomenInBusiness #EntrepreneurLife #BusinessGrowth #SalesAndMarketing #FinancialFreedom #NicheMarketing #ContentCreationTips #TimeManagement #EmpowermentJourney #CoachingSuccess #BrandBuilding #SocialMediaGrowth #ContentCreation #ConfidenceBoost #SmallAudienceBigImpact #OnlineBusinessTips #AuthorityBuilding #FocusedContent #liveyourbestlife #liveyourdreams

Here's the audio version of this episode:

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Full Video Transcript

SAMIA: Hello, Salaam, Shalom, Namaste, Sat Sri Akal, Aloha, Holah, Ciao, Bonjour, Buna, Privet, Mabuhay, and Dzień Dobry! It's really, really good to be with you again. And I know you'll be so happy you're joining us today because we have a very special guest, and it's Dinu, who is a Business Coach. Welcome, Dinu…

DINU: Thank you, Samia. It's nice to be here.

SAMIA: Yes. I'm so happy that, you know, you've joined us today. So, Dinu, please tell us more about who you are and what you do.

DINU: Okay. So, as Samia introduced me, I'm a Business Coach for new coaches and also existing coaches. So I started my coaching business in October 2019. So it's almost like four and a half years. So currently, I'm helping coaches to start their coaching businesses from a scratch and use a solid sales and marketing framework and reach the financial goals, like $5,000 for a month or $10,000 for a month, so that they can live their dream life with it and make a bigger impact as well.

SAMIA: Nice. So, in working as a coach and business coaching, what's your main point of focus? Because, you know, when we think about business coaching, there's so many different areas of business that exist. Do you have any particular focus?

DINU: Well, in business coaching, I mainly focus on coaches who are planning to have online businesses, who are planning to start their online business, especially women, and supporting them to build their coaching business from a scratch. That's my main specialty.. and helping them to reach their financial goals. You know, there are several milestones coaches want to achieve, like, you know, $10,000, $5,000. So I'm guiding them towards those goals because I know those goals directly connected for their personal lives as well. So I'm all about helping women to live their dream life. So that is exactly why.

SAMIA: Thank you for sharing that. Yeah. You know, I really not only love coaching as the kind of business to work on, because there's just so much... like, as a coach, you know, you're really tapping into some strength that you have of yourself and sharing that with your clients. And I find that so fulfilling as a coach myself. And it's like one of those really meaningful things to do with your life where you can very quickly see, a lot of times, the impact that you're having on the other person's life, your client's life. And especially if you're working with other coaches, then, you know, it's like not only are you impacting the life of the coach you're working with, you're also impacting the lives of all the clients that they work with. So you're doing amazing work, Dinu, supporting so many people. I'm so happy to have you on this show and sharing your wisdom with us.

DINU: Thank you so much. Yes, that is exactly, that is why I started this business, also because I'm coming from a corporate background. So while I was in my nine-to-five, only in October 2019, when I was starting, I was thinking, like, what can I do the best, right. Because I'm from a sales and marketing background, so I thought, okay, let me support women with the sales coaching first. And that is how exactly everything started because that's something I knew, sales. So I thought, let me help people to make money first because that's what I know. But then eventually my purpose became broader, like, helping women... I am making an impact for them as well as they are making impact for their clients as well as families. It's much more… I mean, it's a broader focus that we are having right now.

SAMIA: That is so wonderful and it makes sense. So you have a background in sales, and that is so critical because oftentimes sales is honestly the hardest part for any new business person to master. I mean, it's like one thing to be really good as a coach in terms of, you know, whatever your area of expertise is, and you coach people in that, and you can be really, really good… But if you don't know how to sell, if you don't know about marketing and sales, if you can't properly execute on the sales aspect of it, then it's like, you don't have anyone to coach… you don't really have an actual business.

DINU: Yes, absolutely. And the way I am looking at is very different because I always think, like, doing the sales and marketing also… it's an opportunity you are creating to show yourself to others… that means your potential clients. That means you get an opportunity to serve. Most people don't like sales because they focus on the money aspect all the time. But I feel like money is an opportunity for us, that which gives us so many opportunities to serve others, and we can reach broader audiences because of money. So this is how I'm looking at sales and marketing.

SAMIA: Yes, yes. I think that is such a wonderful perspective to have. I know when I first started my work as a coach, as Happiness Coach... I… you know, because my focus is on, you know, teaching people how to be happy and practicing happiness myself… And I like, you know, yeah, money is just a tool, money is just a means to an end. And for me, it was, like, very hard to be motivated about sales when I was, like, thinking about money… actually, you know, like, I remember I was working with some coaches early on to help me learn about business and sales as well. And I remember in some early days, my coach would be like, well, you know, you have to set your goals. How much money are you going to generate? And, you know, like, how much in one month? And then you work your way down to how much in one week and then how much in one day… And then based on those goals, you know, what actions you have to take to make it happen. And I just found it so difficult to motivate myself when thinking about money. So eventually I found myself working with a coach who was like, you know, Samia, you should really set your goals based on how many people you want to help. Because, you know, especially for me, like, that was so much more meaningful. It's like, okay, yes, yes... And once I switched my focus from money to, like, actually helping people, serving people, and how many people's lives I wanted to impact, it made such a huge difference.

DINU: Absolutely. Because when we think about the money, I mean, it… The perspective about money has lot of… I mean, the impact from the way we brought up and also the society… there are so many things… because of that, I think most of us are not feeling comfortable when we are just looking at the monetary aspect… anyway, it's a universal truth that, like, when we are trying to serve, eventually money follows us, right.

SAMIA: Yeah.

DINU: So that is why, I think… that is why I try to change my perspective about the sales and marketing, so that when we look at it from a service angle and when we give it the right meaning, money eventually follows. It happens…

SAMIA: Yes, yes. So, you know, talking about serving people, I mean, of course it feels wonderful when you get to do it. And I know one of the big challenges that we can face is time, you know, because we're already so busy with our lives. And then when you add to that, starting your own business, you know, it's like you have so much more to do, so much like just on your plate. And so it can, like, become really difficult to focus on building your business when you're so busy.

DINU: Yes…

SAMIA: And so how do you… like, do you have any... Yeah. Please tell me how you help your people with that.

DINU: Absolutely. Because I am a person who started my coaching business with a nine-to-five. And even right now, well, my nine-to-five is so much better right now.

And I have quite a lot of freedom because I have a team also… from that point, I'm very grateful for that. But this is how I manage everything. And also I am helping my clients to manage everything that, I mean… you have to be mainly focusing on what matters the most. This is where most people are making the mistakes. I'm talking about both your nine-to-five or your housework or the personal work, as well as your business work. Especially in business work, what matters the most? That means what are the money making tasks? I have seen people are talking like… okay, it takes like 8 to 10 hours for me to work on my business… while, other people are saying, okay, I'm doing everything within three to 4 hours. Everything is super easy for me. It's all about the perspective and how we organize ourselves. If you are really focusing on money-making tasks such as lead generation, content creation, and if you are aware how exactly you should do those things… the strategy… and if you are properly organizing and planning things, it's easy to do the work and manage the time… because I have clients who are having just 2 hours for the day. And last month she made almost $10,000 in cash. So that is because… and she's having three kids also. And that is because how she manages the time. So how to stop complaining… Instead, we have to focus on how are we going to use the time, right. I use this concept like, you know, you have to have a good relationship with time. If you constantly feel like time is against me, I don't have the time, right… and always I am, you know, stressed about the time… It doesn't work... You need to be the best friend of your time. You think, like… you change the perspective, like, no, I have enough time to do everything. I just need to figure out what is the best method to do certain tasks. Because for each and everything we do in life, there is a way to do that... If you're organizing your pantry, if you are organizing your table, if you're organizing your content plan, or the lead generation, everything…. there is a way to do that. Until we figure out that only we are struggling.

SAMIA: Yes. Hmm... You just shared so many amazing insights and what you were just saying about changing our relationship with time… Wow… I mean, I think that's actually one of the very cool lessons that I've learned. Because you're so right, Dinu, that once you change the mindset and make time your friend, it makes such a huge difference. Such a huge difference. I mean, once I actually sort of thought about, you know, like, from a Happiness Expert perspective, you know, how do you cultivate more happiness in any relationship? And it's like, well, I mean, you have to think from this kind of positive perspective. If you think someone or something is your enemy, against you, then it's very difficult to establish a happy relationship with that thing or person. And it's the same with time. It's like if we think time… we don't have enough time, time is not on our side, etcetera, then, you know, it's very difficult to establish a positive, happy relationship. So, wow, I'm so happy that you brought that up.

DINU: Yeah.

SAMIA: Yes. And then what you were saying about focusing… that is also so, so on point. Tell me a little bit more about... So I imagine, you know, depending on who you are, what your situation is, what you end up needing to really focus on in terms of your business will be different for everyone. And obviously, that's part of, you know, where you step in as a coach to help people figure that out. But is there, like, any general advice that you would share? So if someone's new to the business of coaching, particularly in terms of building an online coaching business, what are some things that they should think about first as opposed to... Because, okay, I will give you my example.

DINU: Yes, go ahead.

SAMIA: When I first thought about doing my business online, the first concern that I had was, oh, my God, I need a excellent website. And then when I started to think about, okay, I need a great website, so then I was like, oh, my gosh, okay, I need, like, some kind of technology on the website to sort of set up my videos and do it in a way where, you know, people can sort of, like, access them in an automated way and leave me feedback on the videos… And, like, I just thought of, like, all these different features that I needed on the website, etcetera. And… And then when I started to focus on building it… because I was like, well, I mean, it was, first of all, something I didn't know how to do. So it was like a huge learning curve in itself, and it was not very fun for me. This is not my area of expertise, and it just took me months and months and months. And even then, I didn't have a website that I really loved. And in the meantime, you know, I was, like, really struggling with my business, so…

DINU: Yes, exactly. I understand what you're saying, because when someone is completely new to the industry, it's quite normal that you first don't realize what exactly you need to focus on because there are so many noise out there. People are saying so many things. Coaches are saying different, different things. So you really don't know what exactly to focus. So let me give you few steps that your audience can understand what exactly to focus on. So the very first thing is, before you start any coaching business, the first thing you have to focus is what are you going to do, right. When you do that, you have to focus on three things. The first one is what is your passionate about, and what is your skills and expertise, and the demand. Because right now what I feel is most of the coaches make this terrible mistake that they focus on their passion, they focus on their skills, but they don't know how to assess the demand. So as a result they choose the wrong niches or else they select the niches which are very hard to sell or else they choose the plans which are very difficult to promote. It happens all the time… because they really don't focus on how to market it. For an example, I will give you the best example. I have came across coaches who are targeting kids. So then I am saying it's wonderful that you really want to, you know, help kids. But if you are doing it, what you have to do is you need to go offline mostly and target schools or educational centers, those kind of places, rather than online. Because the chance kids, young kids, are online is rare. I mean like for this kind of purpose to hire a coach because they are getting the parents advice, they are getting the parents guidance, supervision, right. So this kind of thing, so that people understand like, okay, I should target something that which I can have the demand. That is the first thing. And the second thing is like focus on once you decide what exactly you are going to do, what is your niche, whom you want to become… For an example, maybe a career coach, fitness coach, targeting moms or professionals, likewise, then you have to come to the point that you are focusing on how to set up your foundation. So the foundation wise, what we are mainly focusing is going deep dive into understand who is your ideal client and what is the problem that you are going to solve.

SAMIA: Yeah…

DINU: And when you saw all about selling high ticket, it's a really… there is a reason for that… because I'm a person who sold a low ticket program for almost like one and a half to two years and I really found the difference when I started selling high ticket because people, in my personal experience, of course there could be different opinions, I respect that… that people who are paying high ticket are more committed, more loyal to their businesses and they really want to take action and make it a success. I have seen that… what happens is like… so if you want to charge high ticket, you have to solve a bigger problem, make a bigger impact, give a bigger solution. A significant one. That is the second step they should start with… identify what is the problem I'm going to solve, what is the solution I'm going to give as an offer.

SAMIA: Yeah, yeah.

DINU: Yes, yes. And then go to the third step, right. Figuring out what is the offer. Creating a compelling offer to market, to promote. It could be one-on-one coaching. Of course, it depends on you and the industry and creating that offer… And then start having a proper lead generation strategy, especially content, to attract your ideal client.

SAMIA: Right. Okay, okay. So thank you for sharing that because immediately, you know, like you… when you talked about, okay, focus, what to focus on… you didn't think about the website. You didn't think about the technology side of things. Yes…

DINU: I know a lot of people make that mistake. They focus on the website, right. But in my experience, what you need is like, proper social media accounts in the platforms your idea clients are there. For an example, if you are a career coach, go for LinkedIn. If you're a life coach, Instagram, TikTok are really nice places. Even the Facebook is good. Likewise, you can start with, like, if you're really busy, start with one platform or maximum, two platforms so that you can repurpose content. You need the social media platform. You need to have your offer. You should know how to create content and generate leads. The primary focus should be that, not the website…

SAMIA: Exactly. Exactly. Yeah. Because to be honest, like, even now, you know, most of the engagement that I have with prospective clients and how people get to know me is not on my website. You know, most people get to know about me on social media, through my podcasts, on the various platforms on which I promote my podcast. And so they… the website comes much, much later. And so actually having, like, an understanding of the content strategy… and also the point that you made about focusing on, like, one platform at a time, especially if you're just starting out or you don't have so much time, is also so helpful because, you know, every platform has its own culture and its own sort of ideal way in which you reach people. And so it's, it's difficult, like, to figure all of that out at once. And so by focusing… we come back to the idea of focus... by focusing on one platform at a time that is most suitable to what you're trying to do, you can really cut down your own work and make it more fun and easy.

DINU: Yes, absolutely, because I am a big believer in energy and manifestation and those kind of things. And I really hope that whenever you sit to create content, you should enjoy that. You should have the best intention… like, okay, I'm going to give my best in this content piece that the post or the reel or the TikTok that I'm going to create. And when you put the right intention and you create it with the right energy also, it makes a huge difference.

SAMIA: Right.

DINU: Instead of just doing it for the sake of doing…

SAMIA: Yeah. So talking about social media and reaching people on social media… is it important to have, like, a big following on social media before you can have a successful online business? Because I know that is another, you know, some, like, concern or something that people can sort of focus a lot on that, you know, if I… because especially, like, when I started back in 2012 as a Happiness Coach, honestly, personally, I had not been active on social media at all. And so when I thought about coming on social media for business purposes, I had, like, next to no following. When I first started my account, I was like, all my family, I was like, please, you have to, like, make friends.

DINU: Friends and family and the relatives… these are the first group of people become our biggest fan.

SAMIA: Yeah. Yes. And it did help, I mean, to get the account started for sure, and to have some engagement, but obviously we had to continue to grow beyond that. But, you know, I remember being very concerned that I have a very small following and so forth. And so, like, I kept trying to do, like, all these different things that I was hearing about, like, oh, you have to do this challenge, or you have to, you know, do that tactic and then, you know, you increase the number of people who are following you, etc, etc... And again, that was like, sort of very overwhelming for me because again, it was like very new. It was not an area of expertise for me. And I was trying to figure it out on my own. Again, it was very overwhelming and not fun and easy…

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DINU: I understand, right. So it's like this… you don't need a big following to get the clients and do it, make money and do the impact. So what happens is when you are just starting, your main focus should be not getting the clients, instead building the brand. But when we say building the brand and focusing on the brand authority, it's not about the number of following; instead, whatever the following you're attracting, that's okay. Instead focusing on for that, even that hundred followers, how are you going to prove your expertise? How are you going to let them know that, okay, this person has the knowledge, experience, and this person can help me to solve my problem? When I got my first client for $400, I had only 150 followers. So it's all about how you effectively communicate the message that I can help you to solve your problem. We should do that with confidence... Confidence is everything. Because when, if we talk about people who are starting out, one thing I can see is, most of the time, including myself at that time, what we were struggling with… the confidence… from our voice, from our appearance, the way we show up, the way we talk, people can really sense that energy of nervousness and also, you know, that new feeling that we are struggling to put out our message that align with the person who is having a problem. Because from…when we think… if we think about from a client's perspective, they always want the best person to solve their problem. So that is why if you are just starting, focus on building the authority and also how you are becoming good at in your communication, how you show up confidently… and also, at last, how you bring a powerful message to the table, like, okay, I am exactly telling what my ideal clients wants to hear to understand my experience.

SAMIA: Yeah, yeah, yeah... That is such a good point also, because.. And when we talk about building the confidence and that authority, you know, it really comes with practice, ultimately… that… and so, like, for me, I realized that when I had the small following, it actually was a good thing because with that small following of people, I was able to practice and build up my confidence and figure out, you know, how to message what I wanted to say with even more clarity and so forth. And, yeah, so in some ways, it was really a blessing that I wasn't immediately speaking to, like, a huge audience… because I didn't have initially that confidence or the whole clarity that I needed. And so it turned out to be a great blessing in disguise to start small.

DINU: Yes, absolutely. There is a thing... You have to start small, and you need to focus on how I am becoming that confident person in front of the camera, in front of my audience really fast. So I highly recommend you set a timeline for you. Okay, let me take 60 days. Let me take 90 days, and I will become my confident self. Because my  sister was starting a coaching business, actually a consulting business, and she asked me, like, how do I know I become confident? I said, there will be a day that you watched your own recording and feel that’s good…

SAMIA: Yeah.

DINU: …you have to go for it. There will be a day like that… you feel so good about seeing yourself. Most people think, oh, my God, that day is so far away. No, it will come really fast based on how you are practicing. For her, it came, I think, like, after three weeks because she was creating almost, like, two videos for TikTok every day.

SAMIA: Yeah, yeah. And, you know, I think also, like, sometimes I know we can be very like, there's some of us… I have this challenge in the past particularly, not so much now, but you know, I have a perfectionist streak and so I would judge very critically my own self and the content that I was producing. And so in some ways also it's about, you know, like, what you're putting out, at some point to be like, okay, maybe I'm not perfectly satisfied with how it has come out…

DINU: It's okay, it's okay. You should put out it... So it's kind of a mind game that you are doing… when you create your first reel, to be honest with you, that time it was not raised, but just the videos and the stories… That time it was like 15 second clip that we can post on a story. It took me 2 hours to record that 15 second story. I was feeling terrible about myself. But at the end I just posted it. So the confidence is not just how you're recording everything… and there is a part to play when you post as well… because it takes another level of confidence to click that post button.

SAMIA: Yeah.

DINU: It's going hand in hand. It's a process…

SAMIA: Yeah, yeah. And sometimes it's also, like, for me, you know, just sort of, because I had a similar thing. Like, for me, if you want me to create a long piece of content, it's so much easier… because my natural style of communication, you know, like, I tend to talk a little bit more slowly and my mind, the way it works, sort of, you know, stretches things out… And it's easy for me to produce something like long… and very challenging to produce something short. So eventually, also another thing that I started doing was I would just create a long thing and then, you know, create a short clip from the long thing. So rather than trying to create a short thing in itself, I would just create a long thing. And honestly, the… this particular strategy didn't really start happening for me until I got an assistant… and I basically said to my assistant, okay, here, take this long piece of content that I've generated and please create a short clip for me for stories or reels and stuff... And so actually, she was the one who… like, we came up with a process where she would come up with ideas for short clips and I would review them and be like, oh, yeah, I really like this one. That's how I do it now.

DINU: Okay. Actually, it depends on the person. So whoever starts… I mean, I know some people really love the long-form content. They consume long-form content. They want want to create long-form content as well. But for any beginner who has never recorded anything, and if you want to become a coach, and I highly recommend you to start with first thing first… write a script so that you are not bluffing. Yes, that is the most important thing. And just record 1 minute clips. 1 minute is enough …just record it. So build your confidence... unless you are a huge fan like Samia for the long-term, long-form content…

 SAMIA: I've actually become much better at doing shorter things now also, you know, and it was just like a practice thing. I remember to help me with this skill of being more concise… because one of my coaches, he said, you know, a true master can say what needs to be said or communicated in a way that is simple and concise… and that is part of what reflects your mastery. And so one of the, you know, challenges that he gave us as students was he said, okay, I want you to create... 1st goal was to create like 30… 30 lessons… but each lesson could only be like a minute long. So he said, think about 30 things you want to share with or that you do share with your clients… but, you know, like these 1 minute bite-size pieces. And it took me so long to come up with the first 30… but he was like, once you're done, you know, then you have that experience. You start working that muscle… it's like, okay, look, now you have 30 1-minute videos you can produce and then keep going. Produce more... He was like, produce 30 more now. Produce 30 more now. You know, so then I got more used to doing the shorter thing.

DINU: Yes, yes. With practice a lot of things are possible, actually. A lot of things. Yes…

SAMIA: Yeah, yeah. I know. Again, we come back to the idea of focus and knowing, like, what to focus on… So focusing on creating the right kind of content, the right kind of messaging. And so to develop a script, rather than just…

DINU: Yes... trying to, you know, whatever comes to your mind...

SAMIA: Yes... Yeah, so you can be more strategic that way. Yeah, yeah. Okay, okay. So we're talking about... thank you for sharing so many amazing tips in terms of how to work on your business, even when we are short on time. Is there any other advice that you would like to share as we begin to wrap up? Because I know you definitely are very busy and it's late night for you…

DINU: No problem. So actually, one thing I want to share with the audience is like, when you create content, always give high priority for your story. Okay. And your story has so much value in it. Whatever the story you are having… it could be from your corporate experience, it could be your own fitness journey. It could be your finance journey. There are so many things that you can bring to the online space and try to share that… because that has the most impact, because people can resonate with you. Yes. Second thing, you have to focus is, how quickly you can prove that your offer is working. That means work being given to… I know so many people are against this concept of working for free… but in my case, the strategy I used was… I saw that people are saying, you shouldn't work for free. You should charge at least a minimum amount and all. But I found it really hard to charge that kind of minimal amount also as a complete newbie. So that is what… so what I did was I gave for three people, three coaches, my coaching services for one month for free. And from that I got really good three testimonials. And that is how I started everything. That one-month commitment, that means almost like four sessions for each person, paved the way for me with a strong foundation. So I think you should start somehow, somewhere. And if you can do that dedication, even with the struggles of time and everything, having that long-term vision for your business, that will definitely help you to have a strong foundation.

SAMIA: Yes. I love the example that you shared about, you know, how you said, okay, like, I will help these three people for a month. And so it was not like, okay… because, you know, that's actually another challenge that I personally fell into… because, you know, I didn't know about marketing, I didn't know about sales as a new coach, and I found it so much easier to just say, okay, I'll help you and just do this for free. But it was like… you can't... It's like just basically to set some kind of limits around how long you're going to help someone for free, how many people you're going to help for free… and then you'll be like, you know what? This is good enough. And now I'm going to get really serious about charging.

DINU: Yes, yes, exactly. Because most of the time, people, what they do is like giving 90 minutes free sessions. But in my opinion, 90-minute free sessions doesn't make a bigger impact. And it's not enough time for a person, for your idea client to go through a significant transformation. So if you give a little bit of time, with patience, so that will help you to give them a significant transformation. For example, one of my client got her first client, so another client got around… I think I can remember three to four inbound lead. Just imagine... So when those things happen, it becomes so powerful, so that the hard work you put in will start to pay off. But the reason for me to only give one month instead of my entire program for that time, like, three months was, if you are trying to give too much for free, people don't see the value in it.

SAMIA: Right, right. Yeah, yeah. So it's like a sort of balance between how much value you're providing and the boundaries. Right. And again, comes back to focus also… to like really focus your intention on what you're doing, why you're doing it… because otherwise you're just like doing things and it's a little bit of like guessing and hoping that this will work or that will work. But what you're saying, no, like, focus on what you're doing and, you know, to have a clear strategy and understanding behind that, why you're doing what you're doing.

DINU: Absolutely. The best thing is, like, you need to focus on, like… the thing is you need to have the right mindset. What I mean by the right mindset is most of the people are struggling with the consistency. You know, the reason is you don't have habits around your business. You don't have the discipline to sit and work for one and half hours. So these are the main things people are struggling. So because of that, first you need to have the right mindset… having one focus. So I will not stop until I build this business for six figures. I will not stop until I guide hundred coaches or hundred people. So that kind of an intention should be there and there should be right mindset to do the work. Then you need the right strategy. What exactly you should do every day to make money and to serve clients... And the third one, the final one is, it's very important that how you are doing things. For an example, if you create a video, how you create it, how you show up, how you communicate… these things you have to master as well. Lot of people miss this part. They know the strategy, they have the mindset and they wonder why I am not getting results. That's because there is a way people perceive you. There is a way people perceive your brand. So nowadays the biggest challenge you are having is making someone to stop and watch your reel, read your post… You can only do it… you have become really good at and creative to get capture the attention from others.

SAMIA: Yeah, yeah, yeah. And if that's not something that you really are wanting to commit to mastering, then this is not the right kind of business for you. I mean, then maybe you want to think about doing a different kind of business… or at least like you could still be coaching, but maybe not focus so much on doing online… because if you're doing online, then you have to learn to cultivate a certain presence online, you know, that is appropriate for the platform, particularly that you're going to focus on. Yeah. So oh, my gosh, Dinu, I could keep talking to you forever and ever. You're giving so much amazing insights and wisdom. But I know it's time for us to wrap up. Any, any last thoughts, particularly in terms of how people can find you, how they can keep learning from you?

DINU: Okay, so I am mainly available on Instagram and Facebook, @DinuBusinessCoach in both platforms. That is my username @DinuBusinessCoach. So you can find me there and see I'm regularly sharing content with lot of value so you can connect with me there as well.

SAMIA: Awesome... Thank you so much again, Dinu, for taking the time to be with us. And for my last reminder, I will just remind the audience, please make sure you check the show notes because we will drop… we will drop Dinu's links there so you can connect with her and continue to learn with her. So until we see each other or hear from each other next time, I just wish you lots and lots of peace and joy... :)