SAMIA: Hello, Salaam, Shalom, Namaste, Sat Sri Akal, Aloha, Holah, Ciao, Bonjour, Buna, and Privet!It's really really awesome to be with you again... and I am really happy today… Well for many reasons… One of them is that we have an awesome guest for our show today and it's Jane Lorenz who's a Book Publisher and Business Strategist. Welcome Jane! 

JANE: Welcome! Ciao, bonjourno Samia… Thank you for having me... 

SAMIA: You're so welcome... And I will ask you to jump right in by telling us more about who you are and what you do...

JANE: Well first I have to tell you I got all sorts of chills just listening to you with your opening introduction with all those languages... that is so beautiful… And you know it just makes you aware that the world is getting smaller every day and you know there are so many things to be grateful for that we're all able to connect and hopefully inspire each other and learn from each other… So thank you again for this opportunity… 

SAMIA: Thank you…thank you…

JANE: So yeah... I started my publishing company after working as an Empowerment Coach using my intuitive gifts and abilities... Just you know and sharing my life story really how I overcame just really you know a devastating illness… I had been diagnosed with rheumatoid arthritis and I just was unable to function much less hold down my job... so you know it was a long road but thankfully I was able to go into remission and it's basically gone at this point… and so you know pain-free pill-free you know all of it… and I'm really... Yeah thank you! I'm really one of the lucky ones… I'm so blessed... And you know when I found myself in this space where it's like okay I got my old life back and it's a great life... you know so blessed with my husband and our two beautiful healthy children you know but there was that part of me that just wanted more... And I tried to go back to just working and doing my thing... and it just like there was just that nagging voice like you know I want more there's more and then you know luckily the economy burst... The real estate bubble just exploded back in 07-08 and so I found myself without a job again and you know all that stress was just causing me to have flare-ups you know even more… so I found myself going back on that merry-go-round on that hamster wheel that I fought so hard to get off of and I was like… no there's got to be another way there you know there has to be something else and I just as you know I just happened to get an invitation somehow in my email to listen to this energy healer on a Tele summit which was like you know pre-podcast days right… and I just was intrigued and you know I say all the time you know the tele summit changed my life... It opened up a whole new world that I didn't even know existed… And I found ways to shift my energy shift… my mindset… my thoughts and beliefs… and you know just the everyday… day after day things just started to get a little bit better than the day before… And so that's what you know I ended up hosting summits myself… And then like I said I got into quote empowerment coaching and then women started asking me.. How did you get started in your business… I want to do what you do… So then that led to that... And then I was invited to participate in a group book… you know to contribute a chapter in a best-selling anthology… And I had a thought like you know one day I'd like to do that too you know bring together my own group of women sharing our stories of transformation and empowerment… And so a few years later I was connected with a woman that would… I mean at the time I just thought she'd help me bring that dream to life and instead during the phone call she says to me… Well you know-how about this how about instead of just you know putting together a book for you why don't I just coach you… teach you… everything I've learned over the last two decades and get you set up with your own publishing house… And I was just like… wait what… How did you know... and like an idiot I said yes… 

SAMIA: Oh my gosh… No… You were brilliant…

JANE: It reminds me of that movie Legally Blonde… like you know… you got into Harvard and she's like… Why… is that hard… Who… you know when I think about like… who do you think you are… but here I am… So you just got to say yes... You just have to say yes... When the inspiration strikes… when your body just lights up at you know whatever the proposition is... It's up to you to really to jump and say yes… And I did and here we are...

SAMIA: Yes... I think what you just said right now made so much sense to me about... we hear propositions all the time... We are given so many different offers to do this to do that... but the ones that light you up... those are the ones to really go for... even if it doesn't make sense in the moment like for you you're like… What… I've never published a book yet… ever… so how am I going to do this... But it hit home for you in some way… in a deeper way… your heart knew that this was the way forward.... That’s awesome…

JANE: Thank you... Thank you… Yeah yeah… You know they say when the student is ready the teacher will appear… you know and I just… I remember there was a while there that I would be like… I wasn't even thinking about books or publishing at the moment but just in general like… who's my next coach… How do I bring my business to the next level… kind of thing… and I was logically looking for my next teacher instead of becoming that version of me that would call her or him in... so it's been really... yeah It's been really interesting… the journey so far… 

SAMIA: That's really really amazing... Tell me more about your book publishing company… your methodology... Like what sets you apart from other book publishers or traditional book publishers…

AD HERE

JANE: Yes... oh thank you so much... Well as an independent publisher I'm pretty much a combination of a traditional and self-publishing aspect of the industry... So in the sense that we do the heavy lifting for you... you know as opposed to self-publishing having to figure out everything on your own… And then the difference with you know between us and the traditional publishing companies is that you don't need a literary agent… you don't have to submit a book proposal and you don't have to face that fear of rejection which the majority of aspiring authors do… And you know we're able to just you know skip to the head of the line and we create a really you know... not only a shelf-worthy book… but a viable book... meaning you know it packs a punch.... It has a message in it… It's not just a fluff piece that we glorify... which you know unfortunately a lot of other independent publishers do that as well… right… So but I take pride in what we do... and I like to say that we're more like a publishing boutique because we create unique one-of-a-kind books and experiences…. Because I do believe that every book is as unique as its author... so no cookie cutters you know... We follow a formula… we follow a bit of a structure... but every author is different... So I have some authors that want to write a book to memorialize their life story... You know that's really you know and I find that a lot in women that are older you know in their 50's and 60's… it's a dream that they've had their whole lives and so faced with their mortality you know it's like racing the clock kind of thing... And but then there are other women in their 30's and 40's that you know they have a story to tell so far… they don't want to wait until you know they're older to then share the whole thing at once... so it's the difference between an autobiography and a memoir... The autobiography is your whole life story... whereas a memoir is like a moment in time… like a snapshot right... And then there's some women that want to use their book and leverage it in their business... which is basically my niche these days you know... And so using your book as that marketing masterpiece if you will and just using that as an alternative to a business card like in the old days or a website... Like who... who wants to go sit and read someone's website... But a book… it gives you that credibility and that authority right... It's prestigious... It's withstood the test of time… And you know to me it means you mean business... 

SAMIA: Indeed... indeed… Again you made so many excellent points... And I'm just thinking about how so many coaches and trainers and healers that I've been interviewing for this podcast over the last year or so... I mean we all have websites... It's like we're still in a place in our culture where you're expected to have a website… but people don't really pay attention to websites anymore… and most of my coaches and all… they say please make sure to share my Instagram handle or my Facebook you know page or whatever... because people are way more engaged with people in those kinds of other platforms... 

JANE: Yes... yes exactly… And at the same time don't send me to Instagram because you won't see me for a couple hours... Like I just get sucked into that vortex Just watching people's videos... And it's you know the thing with books is that... I remember you know years ago going to live events with a lot of other speakers and coaches right... And I've you know… I remember at this one event there were like over 500 people there and they had vendors… like at least 50 vendors there… And I met so many wonderful women that I still see from time to time on Facebook you know depending on what the algorithm is doing... But there's this one woman that I will always remember because I have her book on my shelf... All the other ones with their business card or their brochure… their glossy postcard or you know their links and this and that you know... it's gone... I've never thrown out a book... Like I just you know there's something just I don't want to say sacred but it's just so special... A book is just so special...

SAMIA: Yeah for sure... I share that feeling with you like I have a very hard time... Like I never... I don't think I've ever felt right trashing a book... I mean for years I wouldn't even give any of my books away...

JANE: Me too... me too... 

SAMIA: It is like… I am unfortunate... not unfortunately... like my family has had to move around for good reasons… for good reasons... But you know every time we did an international move... one of the sad things that I had to do was part with so many of my books because in the context of an international move it just wasn't possible to take all my books with me…

JANE: Yes yes yes...

SAMIA: ...There are books I still miss so much that are in my library in India and Pakistan...

JANE: Yeah... I know what you mean… you know when we moved back to New York after living in Florida for 13 years we scaled down a lot you know... especially because by that time my furniture had just gotten to be so old and the thought of paying thousands of dollars... So we just brought with us the bare minimum… And I have boxes of books… the classics you know… like some of them that are just like no they're coming with me like my jewelry... Not even my kids or the cats… like I can come back for them... But yeah still for two years we were unable to go to Florida to visit my parents because of you know the pandemic and everything… And I swear to you Samia… around November-December I was so giddy about the thought of going back to my parent's house and opening up those book boxes… like I fantasized about it... I was more excited about seeing my books than I was seeing my family… 

SAMIA: But you've been in touch with your family if not in person over the phone… online... But the books… we haven't had a chance to smell them… read them...

JANE: Yes yes... and a few books that like you said you know regret giving away because I mean I just love them so much like Eat Pray Love… I just love that book so much... I gave it to my neighbor and she never gave it back… and it just… like there was like a hole in my personal library… like energetically… I was like... I bought it again... I mean I didn't read it again but it's there.... I mean it's right there… I could see it... Like it's yeah… and that's one of the ones that made the move... 

SAMIA: Yes... I've done that too... I actually eventually started keeping like records like a library because I was like I keep losing my books in the sense that I would share them with people and then they would not be returned… And I'd literally feel that hole you know like I'm missing my book... And so I actually have bought second copies you know just to fill in my library again... And these days I've been really enjoying more and more just getting e-books because I'm like... Okay I can take these with me wherever I go… 

JANE: Yes... yes yes it's true… And I'm very selective about the books like I have to really want to read that book in order to get it as an e-book... Because it's that impulse buy you know like I can't wait two days on prime... Like I need it now… You know and then and curiously enough I do end up getting the paperback as well… I just love holding a book you know...

SAMIA: Yes… That's such an excellent point… that’s such an excellent point... it's like… do you see that in the industry there is any kind of a trend in terms of where things are moving… are… are physical books still like a thing... Is it still important to publish a physical book or is the industry just moving more towards just having e-books... Like what's going on there...

JANE: Yeah… I personally still see both you know... And so I would say it's about the same... It's just... I think it's just having the e-book is just an additional… But I think for the most part it's you know the ones that are e-book… you know standalone e-books... I don't think they're as impactful over the long term you know… they don't have that longevity you know that I've seen a lot of other books... 

SAMIA: Yeah.. and what about like from a… like for people who want to use their book as part of their branding for their business... If you just have a standalone e-book… how is that from a branding perspective… from a marketing strategy perspective... 

JANE: It's fantastic because... and we publish both... so we do… done for you with a physical book and an e-book that's available on a kindle app... And then we also do full color and we also do hardcover as well... right... So as far as using your book in your business… I think for me it's like a beautiful manual right… It's a way of connecting with someone... So like I'll be talking to people like that reminds me of Alex's story in the group book that I published… like go read that chapter like and I'll just send them the whole PDF of you know the entire book… and then a lot of times saying you know if you want the hard copy then you know let me know and I'll send that to you as well... But yeah... it's very exciting… it's very beneficial… because like I said it's in an e-book you're able to include links as well… So then you have live links that they could just click through and it takes you right to wherever you happen to be hosting those links… so preferably a website or some kind of landing page... So it's just so much fun… like it's so different than when you and I were growing up reading books… It's like we only had like paper books and there's books that have pictures in them and I refuse to get the e-book because I want to look at the pictures...

SAMIA: Yes interesting though that you mentioned e-books and pictures... because I recently had the experience of getting an e-book that actually had moving pictures in it… You know which was like really really cool... It was a Harry Potter related book...

JANE: Oh... nice… 

SAMIA: So you can understand why the moving pictures make sense… 

JANE: That's fantastic… 

SAMIA: Yes… So I'm really starting to appreciate e-books very very much... and I see your point about having a physical book too… Because for sure there's something irreplaceable about a physical book… And I think also sometimes… just from a branding perspective... like I know when I wrote my book… I have an e-book version of it on kindle and a PDF version available in other places as well... But until I felt myself holding the physical copy of my physical book… for some reason there was like this... I don't know… maybe it’s just the kind of person that I am that grew up loving reading physical books...

JANE: Yeah yeah…

SAMIA: ...but there was just something not real about being an author until I was holding the physical book... And I think in general also there is that perception… maybe… like if you're thinking now from a branding perspective where if you have a physical paper book that you can like hold in your hand… like when you walk up on stage for example… or if you have a booth that you have set up… and you have your physical book there… printed out... It's just makes...

JANE: Yes...

SAMIA: A greater impression…

JANE: Yeah yeah… it lends a greater air of you know I guess accomplishment or authority… right… at the end of the day… And you know.. And regardless what book I'm reading and maybe it's just something about me... but I'm able to have like a recall... I'm able to have like a photographic memory kind of thing happen where I'll read something that's so powerful and impact-full you know... I remember reading Pillars Of the Earth… right… like that book just took my breath away on so many levels… I mean oh God... that's like one of my favorite books ever… And I remember like reading and like and looking up and like finding myself like... I'm in this room and I can still recall that moment where I was when I read that part of that book... Yeah... It's so powerful… I think the physical book for me… it creates an even more intimate connection... Yeah... 

SAMIA: Okay well... I can keep talking with you on that for a long time… we're clearly both book lovers which I absolutely love... And I love that you know you got into book publishing with this love that is so... that is just so amazing... But just to keep the conversation moving... Can you talk a little bit about… like maybe… what are one or two of the top challenges that you help your clients through in the context of publishing their books... and then we can talk about what you do to help them solve those problems... 

JANE: I'd love to... thank you… Yeah so basically the main thing is I help them finish their book right… like help them get it ready to go to print and publish right... So I've worked with all kinds of authors at different stages of their writing process... So the first is like you know helping someone organize all their thoughts… all their notes… all their notebooks over the years... and just to kind of organize in some way that gives them a jumping off point to keep going... So from that point we like to put together a rough table of contents right… so of course the table of contents you can always rearrange all the you know chapters and whatever order needs to be... But for example I had one client recently that she had all these notes but all handwritten… so the first step was for her to type them into a word doc… And then from there we've been editing it together… And it's crazy because you know when she finally transcribed all her notes into a word doc… she's only up to like maybe page 36... so she's got a bit of a way to go… But the thing is she now that she got that part out of her system so to speak… it's opened up her creativity on so many other levels that she's just banging out the chapters now you know… So that's one aspect of what I help my authors with… And then the next part... Oh I'm sorry again… 

SAMIA: Oh yes... I just had a quick question that was coming to my mind...

JANE: Oh sure...

SAMIA: So for people... is it just like a personality thing in terms of some people would write by hand and then get it transcribed later... but some people might want to just type things in... Is it like just a personal choice preference or is there like… have you found an actual difference in the quality of the writing… the experience of the writing… whether you do it on the computer or its handwritten…

JANE: Yeah... the majority of the women that I've worked with have all started out handwriting... journaling… daydreaming… just you know writing down ideas and thoughts that pop into their heads and then it just grew from there... Yeah yeah yeah...

SAMIA: Cool cool... I was actually asking if you had had any experience or thoughts on that... because I actually remember reading some research that when you handwrite something it utilizes a different part of your brain than when you are typing... And when you're typing it you're tapping more into the logical rational side of your brain versus when you're handwriting you're tapping into the more creative side of your brain... I thought it was really fascinating...

JANE: It is! And I've heard that too... I have... I've heard that too... But based on my own experiences because sometimes like a lot of my emails or my social media posts those... I might get an idea and then jot it down really quick… but then I go in and I finish it as I type… and yeah I used to really... you know like I would have died on that hill with that theory that it's more powerful coming out… you know... because they do you know the head the heart and then your arms and then the pen... but then there's your fingers that are also doing the typing... so then that kind of like you know disproves that theory right... So yeah yeah… I think a lot of times it's more generational… you know depending how old you are… what age you are... I didn't have computers growing up and I didn't have a typewriter until I was in high school… so you know so all my writing all my doodling my whole life has just been you know pen and paper...

SAMIA: Yeah that makes a lot of sense and thank you for going on this tangent...

JANE: And I couldn't wait...

SAMIA: Oh no... I'm just thanking you for taking this question from me...

JANE: Oh you're welcome… Yeah...

SAMIA: Please go ahead... please go ahead… 

JANE: Oh thank you… You know I said I couldn't wait to start writing with pen… I remember I was in third grade and we were all still in pencil and you know the teacher had to approve your penmanship and that was your reward to graduate to pen… and I was one of the first... I just felt so grown up like I can write with pen now… 

SAMIA: That's amazing… Oh my gosh... okay and I had interrupted you previously when you were going to talk about a second challenge that people might face... 

JANE: Oh sure sure… oh it's not an interruption at all… It's a conversation… it's how it goes right... So thank you for that... Yes... We've seen so either ones that are struggling to get started and then the ones that are... just looking for some help just finishing it right... finishing it strong... And so what I like to tell my clients like when we're in the editing process it's you know I'm not here to rewrite what you wrote you know I just you know and not even all of it but maybe sometimes there's just like one sentence that just is like... ah! You know like it could be a little bit more powerful... so I like to call it "zhu-zhen" you know we'll take what you wrote and I'll zhu-zhen up for you... I'll help zhu-zhen it up... so yeah that's what we do... 

SAMIA: Very very helpful I must say... very very helpful… Because... oh my gosh… I can't tell you how many times this has happened to me where I've written something out and then I will share it with people that I love and trust for feedback and be like... hey you know what kind of impact is this making on you… how does it feel… etcetera etcetera… and sometimes they will suggest just the tiniest tweaks… like something as simple as I've had this happen where they're like you know instead of saying a  x y z say... the x y z and just the change from the a to the just made the statement so much more powerful and impactful...

JANE: Oh... yeah...

SAMIA: You know...

JANE: Yes it is... Yes...

SAMIA: So tiny tweaks that make a huge difference... 

JANE: Yes yes… I love that… I love that... yeah... And that's the one thing I always tell my clients too or even just prospects that I have calls with… just make sure whoever you end up working with that you do not give away your power… because you know right how hard it is to first and foremost claim your voice… to finally have that courage to say you know I'm ready to just expose all my vulnerabilities… all my fears... And you know it's just... it takes a lot of courage… you know… and the last thing you want is someone coming in and diluting it… 

SAMIA: That is an excellent point... So like hitting that… probably balance is not the right word... but you know sort of staying alert that when you're getting help with the editing that you...

JANE: yeah

SAMIA: ...you still make sure that any suggestions you accept still like leave the writing that is still authentically you...

JANE: Yes... I… yes I agree… and the thing I'd like to add is that a lot of my clients are international… that their first language is not English... so you know there's that aspect of it... So I'm able to… see I don't call myself a developmental editor because that just puts too much pressure on me to be creative right… but what it is is that I'm able to intuitively tap into you… your energy… your message... And together we extract… like we literally you know flush out what it is that you're wanting to say and help you say it in the most powerful way... If you need that help… because like I said the women that come to me they're you know… they're ready to go right… but there's you know… nobody's perfect… there's… nobody's perfect…

SAMIA: Exactly... Tell me a little bit more about who or what a developmental editor is... I've never heard that language before...

JANE: Yeah yeah… So basically development… they'll take what you write and expand it you know… And a lot of times it's… it's the difference between... let's say somebody in elementary school writing a story and then having someone in high school rewrite that story... Like they add just you know goes from one paragraph to a whole page so… and of course it enhances it but there's that risk of... it's almost like a ghostwriter at that point...

SAMIA: Right... that's the word that was in my mind...

JANE: Yes yes yes…

SAMIA: Yes yes… that process I'm more familiar with...

JANE: Yes yes yes… exactly…

SAMIA: Okay so I just learned something from you... that number one... there's a thing called Developmental Editors...

JANE: Yes...

SAMIA: But also it says that there are different kinds of editors...

JANE: Different kinds... yeah…

SAMIA: So you can kind of look at what kind of an editor do you really need...

JANE: Yes yes... Exactly... And I highly recommend a basic editor for everyone… for everyone you know...

SAMIA: Yes...

JANE: Yeah...

SAMIA: When I was publishing my book... my publisher… I mean essentially my book is also like self-published in the sense that I have retained the rights to all my content and I keep 100 percent of the profit from the sale...

JANE: That's very important…

SAMIA: ...of my book...

JANE: Yep… We do that too... yes...

SAMIA: And my English is pretty good and so forth... but my editor was like… there are things that you don't even realize where you have made errors in your writing… just from a grammar perspective or punctuation perspective… things like that...

JANE: Yes yes...

SAMIA: And my publisher was like make sure you get at least a basic editor...

JANE: Exactly…

SAMIA: It's like to clean up the manuscript...

JANE: Clean it up... yes…

SAMIA: Yeah...

JANE: Yeah...

SAMIA: ..it was very… yeah...

JANE: ..it was very helpful... very helpful.

SAMIA: Absolutely absolutely…

JANE: Is there anything else that you want to share with us right now for people in terms of what else can they do to make publishing their own book more fun and easy...

JANE: So you know my biggest piece of advice and I really hope everyone you know takes it to heart is... if there is a story that you're wanting to memorialize… that you're wanting to make sure that it lives on long after you're gone... You know... just write it for now… just write it down you know… go buy a notebook at the dollar store and just write it down... Don't worry about typing it don't worry about making it pretty you know… and then when you're ready then you can explore your publishing options... And so the way that we make publishing fun and easy... is that we do all the dirty work for you… right... so we get that all taken care of so that because… here's the thing… the women that I work with they are busy with not only you know raising the family but growing their business as well right… So and I'm sure you know the beauty and joy of delegating right now right... so it's like you know focus on exactly you know stay in your lane right Samia… you know... So why you know... what like that's where a lot of people get tripped up because especially in the self-publishing now you have to go learn about all that other stuff with you know even just the basic stuff... Not even talking about the meta the... you know the metadata… but the just the formatting right… just finding someone to format your book or you know... And so we do it for you... but we also do it with you... So you have final approval of everything you know… the interior formatting like where you're going to put the page number you know along the bottom along the top on the side… you know little things like that… or the size of the book right… like is it gonna be a six by nine or a five by eight or you know… and then there's the cover design you know... and of course we take your idea and we design beautiful full-color photos… and again all to your approval... And we allow you to retain your copyright… because that is the number one mistake that is going to have serious repercussions for you know for forever... right yeah…

SAMIA: Yeah... Thankfully I didn't have to learn that lesson the hard way because my sister did… which was very unfortunate for her… but she worked with a publisher who was like... I don't know what she told my sister… but she made it sound really good that she would have you know somehow like basically she ended up with the rights over my sister's content... And somehow the way that she had talked to my sister about what that meant just sounded really good and like no perceived problems no perceived cons as… and you know it was my sister's first-time book publishing… I'd never published a book as yet… no one else in my family you know had that experience as yet... And oh my gosh it was... terrible later on... It was terrible later on...

JANE: Oh gosh... I'm so sorry that happened... And yeah I've heard those horror stories… they come to me wanting you know... to know what how I can help... and I said I can't… my hands are tied… And especially when you're dealing with women that are taking their signature process… their program… their whole business and putting that into a book …you know they can block you from creating programs and courses …or even you know a live stream… a webinar… with any of that content in it…

SAMIA: Yes yes… oh my gosh that's exactly the kind of problems my sister...

JANE: It's a nightmare...

SAMIA: Started to run into... So thank you… thank you so much Jane for sharing all of this and I wish I could keep talking with you because I'm learning I know so much...

JANE: I know... me too...

SAMIA: And I'm having so much fun...

JANE: Me too... Thank you so much… this one's fun...

SAMIA: Yes... we do have to wrap up for today but you know what… maybe we'll bring you back and talk some more...

JANE: Yeah... I'm an open book... No pun intended... but I would love to… thank you yes... and everybody watching or listening go write your story down… write that story down and you know... because if I may… you know I remember my mom saying… you know she was trying to remember the story that she used to hear as a kid about you know the town in Sicily where they came from... And she's like… she's getting frustrated… she's like you know she goes… when I was a kid I didn't want to hear it and now that I'm older there's nobody around for me to ask...

SAMIA: Yes... oh that's true... And we've lost so much history and so much wisdom… even if it's like you know writing down your mother's or your grandmother's recipes… it is a book... That is so precious because we have lost just in the last two years over this pandemic so many elders in our family… and now we think about… oh this elder used to make this amazing dish that no one else made like them... And sometimes we have a recipe and sometimes we don't… and it's super sad when we don't... because like you know you just like with the books and we were talking about how we have these memories of reading the books and what we learned from the books that are so dear to us... Like you retain that memory of food that you have eaten that you really love… even if you eat it years later you're like... ah yes I remember eating this and loving it...

JANE: Yes...

SAMIA: You know...

JANE: Yes the traditions right... because they're the recipes that you make for the occasions that bring your whole family together so they're extra special you know... yeah...

SAMIA: And the everyday recipes... like my mom makes this most delicious veggie stew... It's not a fancy dish… but it's one of my favorite favorite foods to eat...

JANE: Yes yes… oh good sounds yummy... you'll have to share that recipe with me... And you know the second book that I published "Alaska's Wild Gourmet" is actually a memoir told through recipes... So there's a story and then there's a recipe and a full color photo that goes along with it… because she had to have a full color and she had to have a photo for every recipe… because I hate when you get a cookbook and they only have like you know a couple of photos… like we were saying… it's like I want to see what it's going to look you know because we connect like this is how we connect with each other visually and through our stories… content... you want information like you want the recipe for that you know dish... you can google it… you can find it… but it won't be the same… You know... and that's what's the difference... it's that's how we connect and we're able to then associate that recipe to a person… and it just… it lives in your heart... it lives in your heart forever...

SAMIA: Oh for sure... And I love the example that you gave of this person who not only gave recipes in the book… but gave the history... and the story around… It's so beautiful…

JANE: Yes… Yeah... it's so beautiful and I love it... and I can't wait… I hope I get to do more of those because it was a lot... it was so different you know it was unique right... So the leadership memoir and you know it just took on a different role because now she does speaking events… and she does cooking presentations at her speaking events… she's in Bali now... yes yes yes yes…

SAMIA: So amazing...

JANE: So it comes from saying yes right... It just comes from following that desire… that inspiration and the invitation when it shows up and just saying yes...

SAMIA: Thank you again Jane and...

JANE: Ah… Thank you… Namaste...

SAMIA: Thank you so much... and for those of you who are listening or watching this interview please make sure to click on the links in the show notes... we're going to include Jane's links in there... I'm going to include my links in there in case you want to get in touch with me also... But yeah... please check the links out in the show notes and connect with Jane… If you're even thinking about writing a book you know she can help you because she helps people who are even just starting out… So please reach out for help and support... And I really hope that you get to write your own book because it's amazing… And yes… Until we connect next time I just wish you lots and lots of peace and joy… :)