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Listen to the Video or Audio version of this episode :).

How Gamification Makes Change Fun & Easy...

with Robb Gilbear & Samia Bano

To connect with Robb, visit:

Struggling to cultivate #habitsforsuccess?

Listen now to my full conversation with Robb Gilbear, #EntrepreneurCoach, Founder of Growth Habit & #BestSellingAuthor to learn how you can use #Gamification to ditch your #selfdoubt and #MakeChange #FunAndEasy!

We also talk about Robb's best-selling book, "Die Before They Do: From Selling Drugs to Lunch With Jim Carrey. Stories of Struggle, Near Death Experiences, and Creating a Life With Meaning".

To connect with Robb, visit: www.GrowthHabit.org

#gamificationoflearning #MakeChangeNow #ChangeYourLife #MakeChangeHappen

#ChangeTheWorld #ChangeMakers #PositiveMindset #Podcast #InterviewWithSamia


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ABOUT SAMIA:

Samia Bano is the #HappinessExpert, author, speaker, podcaster & coach for coaches and healers. Samia is most known for her book, 'Make Change Fun and Easy' and her #podcast of the same name. With the help of her signature Follow Your Heart Process™, a unique combination of #PositivePsychology and the #spiritual wisdom of our most effective #ChangeMakers, Samia helps you overcome #LimitingBeliefs, your chains of fear, to develop a #PositiveMindset and create the impact and income you desire with fun and ease…

Samia’s advanced signature programs include the Happiness 101 Class and the Transformative Action Training.

Samia is also a Certified #ReikiHealer and Crisis Counselor working to promote #MentalHealthAwareness.

Samia models #HeartCenteredLeadership and business that is both #SociallyResponsible and #EnvironmentallyFriendly.

Samia is a practicing #Muslim with an inter-spiritual approach. As someone who has a love and appreciation for diversity, she is a #BridgeBuilder between people of different faiths and cultures.

Although Samia currently lives in California, USA, she has lived in 3 other countries and speaks Hindi, Urdu, and English fluently.

To Book your Free HAPPINESS 101 EXPLORATION CALL with Samia, click: https://my.timetrade.com/book/JX9XJ

Full Interview Transcript

SAMIA: Hello, Salam, Shalom, Namaste, Sat Sri Akal, Aloha, Hola, Ciao, Bonjour and Buna!

It's so awesome to be with you and I am so excited because we have a very special guest with us today and that's Robb who is an entrepreneur coach and founder of Growth Habit and I'm going to ask Robb to jump right in and tell us more about what you do and who you are…

ROBB: Thanks Samia I appreciate it... so I'm an entrepreneur coach and I specifically work with purpose-driven heart-led people that are doing the work out of want for impact and making change and I help them create a business where their dream clients are coming to them and so that they can actually make money while making a difference because if you don't have clients then you don't have a business and it's just a hobby which is okay but I find myself playing this role and maybe sometimes I almost consider myself a translator of sorts because the people who are doing it from the heart are doing it from the love of doing it have an aversion to things that might be normally called marketing or sales or things those things are icky so how do we find a way to help those people and how do I find a way to help those people do it in a way that feels authentic feels genuine feels real…

SAMIA: I love that and I'm for sure one of the people who are part of your tribe and I've been through the struggles that you just mentioned in terms of not knowing what to do with regards to business and then even when I started to learn I didn't want to do all of it because I was like oh I don't know a lot of it feels dodgy or not in alignment with my values and so forth and so it took me some time to figure out a way to how I could align and definitely having mentors and coaches who helped me through that process was invaluable so I'm so glad that you are out there doing this work…

ROBB: Thank you and it's funny I never intended to do this if we would have spoken three years ago I would have said Samia I'm a creativity coach... I work with creative people I help people get more creative and tap into their creativity and get into their states of flow more frequently but then I had people coming in asking me about habits because I was sharing a lot about my habits about my morning routine and how those impacted my life and I was sharing really publicly on Instagram and people were saying help me do that can you help me do that and then I paused and thought well what's my bigger goal with all this I want to help people feel more impactful more joyful more purposeful like habits have done that for me I can help people so I called myself a habit strategist for a while and and then when I quit my full-time job and went all in on this 11 of my first 12 clients were entrepreneurs which I wasn't expecting and I was like why is that again it was a point of reflection or they are generally a bit rebellious they really are driven by a cause they aren't as afraid of failure they're you know doing things with the beat of their own drum I was like oh these are my people so I focused on entrepreneurs for a while but then I had coaches show up and ask me hey how the heck have you done this how are you getting clients to come to you how are you getting clients overseas and the first couple coaches I said no… my imposter syndrome would have no part of it I was I have no business doing that but when the third person showed up in a 10-day window and said like can I pick your brain I was like ah the universe is trying to send me signals again so then I made that last shift so definitely I struggled with my own imposter syndrome along the way as I've navigated and adjusted some…

SAMIA: Yeah yeah oh my gosh that is such a... like an issue that really impacts pretty much all of us and it's just a matter of like over time hopefully we can learn how to deal with our impostor syndrome and other limiting beliefs and find our way to success and yeah… how would you say you managed to deal with the… these challenges of the embosser syndrome and other things that were in your way of success…

ROBB: So I'll give you a short anecdote and then I'll answer the question a bit more directly... so one of the biggest ah-ha's for me was speaking someone and then working with someone who is incredibly successful multi-multi-millionaire leader in their field really highly regarded for the work that they do a brilliant mind caring heart like truly truly in a league of their own in many ways especially by the kind of external metrics that people think are the end all be all and when speaking with them and when it's just us one-on-one them opening up about their imposter syndrome and then realizing that they struggled with it really gave me a huge aha as far as it doesn't go away and I've experienced it with every step of my evolution is you know for me to be able to we spoke earlier... I have a book for me able to create this I had to get through all sorts of stuff I used before thinking like I can't be a writer I dropped out of high school I didn't go to college or university I make typos all the time… there's all these reasons but the biggest thing for me is well one realizing that it's fabricated that's the biggest help for me once you realize that it's fabricated and that it's all made up it's all a story…

SAMIA: And if you were born in my family and I was born in your family we would have completely different maps of the world and they're not the definitive maps of the world but we have completely different maps of the world you know this like the thing that your aunt said to you when you're eight the stuff that your school teacher said to you when you asked too many questions in grade nine like when we gather all this stuff and we start believing that it is true but it really is this fabrication that we've created this character so making that realization reminding myself of that realization is really helpful and then once you have that realization you can shine a light on it you can call bs on it you can go... oh wait a minute what is that let's put a big spotlight because normally with those things they scare us so we hiighlight so put a big like ask question why is that where did this come from whose belief is this you know and those things are really helpful for me…

ROBB: Oh I love it and you have to tell me more about your book... what's your book about…

SAMIA: So the book is called die before they do from selling drugs to lunch with Jim Carrey stories of struggle near-death experiences and creating a life with meaning…

ROBB: Wow…

SAMIA: And it is a collection of short stories that all weave together that show my journey through entrepreneurship through struggles as a parent through my struggles with alcohol through self-discovery through major career changes because I'm on my third career and I didn't intend to write a book about the story of my life… I knew I really wanted to write a book but I started sharing some of my challenges some of my failures some of my difficulties online and whenever I opened up with some of the messier more raw true things the feedback I got from people was beautiful and really nice and it made me realize I could just put a collection of those together and I think it really resonated and it's the best seller right now on amazon it's got 15 14 or 15 five-star reviews the messages I'm getting every day from people are just heart well…like overwhelming... so yeah I'm really grateful for it…

ROBB: It's wonderful I love it and I love that you shared about your own journey in the book and you did it from a place of authenticity and vulnerability because it's like you said in terms of the feedback that you've been receiving and you know like we really appreciate learning from each other and each other struggles because it just makes things more real... I know I have struggled in my life for various reasons various times… and one of the big problems that I would invariably find myself facing often times was this thought that I had that oh I'm the only one and no one can understand what I'm going through… you know feeling that sense of being alone in what I was going through but then lo and behold when I gave myself some time and opportunity to really look beyond myself and begin to really explore what other people were going through and experiencing I was able to find oh this person's been through something like that too and this person been through something like that too and oftentimes for me the starting point for that learning or that awareness was reading a book because I wasn't much of a talker I was a very introverted person so you know like I wasn't about to start talking to people about what they were going through or what I was going through but I loved reading and so you know I at some point I found my first biography that I read and it was so impactful for me and I fell in love with reading biographies and autobiographies and just you know stories of real people... it's wonderful…

SAMIA: And something that really stands out from what you said there is that feeling of aloneness that isolation we have when we're struggling in it makes it that's more painful because we think like no one else understands this no one gets me like you really feel on this mental island of one and that connection and when it you know you reading one of those biographies and you finding those stories it honestly feels like someone's reaching their hand out to like hold your hand or to put their arm around you and to tell you like it's okay you're not like it really is comforting in the most beautiful way...

ROBB: The most difficult story to read in this book for most people is part way through and it is my struggle and close encounter with suicide and it is something that I wanted to speak about publicly for a while because I've unfortunately known too many people to take their own life …and a year and a half ago I had another friend pass away took their own life went to the service and leaving the service and driving home with my partner I said to her that's it I'm going to talk about my struggles publicly I need to put it out there I need other people to know they're not alone but I hesitated and I didn't and I thought about it and I drafted something and then I didn't and this went on for months and then I was on a call with the client and we were talking about what's going on in the world and they shared that they were having a really rough morning and they're having some very dark thoughts and they shared where they were at that moment and I held space and I listened and I tried to be there for them as best as I could and then I shared a bit of my story and my struggle and they lit up and they thanked me profusely and they said like it just means so much and thank you honestly that's it's really to know I'm not alone like just the exact things you were just saying Samia the exact same things and in that moment I hung up the call with them we got off the zoom and I grabbed my phone and I recorded a video of me sharing my story I'm crying it's messy it's really raw it got 25,000 views on LinkedIn it got so many comments and messages but it's the private messages that mean the most to me the amount of people that messaged me privately said thank you like you know I thought I was alone it's been really tough my lost my uncle this means so much to hear you're... you know you've saved me you're gonna save me like it's just...

SAMIA: Yeah…the messages people sent because they realized they weren't alone…

ROBB: Yeah that's right and I mean you know the other aspect of why we feel so alone and why it's so challenging to sort of break through that feeling of being alone and how I... my gosh... that feeling of being alone… because we are not meant to be isolated we are social creatures you know and so to feel that level of disconnection that is very very damaging… I mean to... I mean we're not able to meet some of the most fundamental needs that we have as human beings when we're feeling that disconnected you know so no wonder it feels so dark and heavy and …but there's also you know like a lot of shame and guilt usually around whatever we are going through because of which we are feeling so alone because of which we find ourselves struggling so much and really the shame and the guilt cannot go away especially the shame it cannot go away as long as you continue to just keep it to yourself that's actually what the shame feeds on and like pretty much you know you have to somehow or the other realize that it's okay to talk about it you may not have to talk about it publicly but even if you can find one person to listen to you with empathy and compassion about what you have been through it's the game changer…

SAMIA: It really is the game changer and I agree so much with what you're saying we're communal people we're tribal people we're meant to be you know that there's a saying it takes a village to raise a child and historically regardless of the culture the religion if you look back it's all around family it's all about tribal it's all about community it's all about the village working together really and what's happened in modern society is the rise of individualism and people living alone doing things alone and then this is magic this is incredible it's the way you and I connected it's the way you and I are able to have this conversation the way I've made so many deep friendships it is wonderful…

ROBB: The downside the flip side the dark side is that it can give you a false sense of connection...

SAMIA: Yeah

ROBB: …and the difference is let's say if you and I were roommates or you and I were neighbors or you and I worked together in person and we shared a bit more openly like anything where we actually saw each other you would see me on down days I would see you when you're having a rough patch I would see you after you know you had hurt yourself and had a bandage and then we talk about it versus so much of what we consume and see and it's published on here is highlights highlights highlights the happy moments…

SAMIA: Yeah yeah and I see… is that... I don't know if it's just that I hang out and make friends with such awesome people because that's what I love and you know I mean in terms of the energy that I carry and so I tend to attract other people who well at this point of my life it wasn't always like this but at this point of my life you know I work very consciously every day to live happiness to cultivate happiness and joy and peace in my life and so I tend to attract those kinds of people into my life and they become my best friends and so when you look at the feeds of my friends on my social media profiles I actually tend to see a lot of honest vulnerable sharing… it’s beautiful… and I do what I can in that context myself you know but I know there isn't enough of it and part of social media is actually you know that you attract more of what you show an initial preference for it'll like literally keep feeding you more and more and more of the same and so it can actually become very challenging in the social media environment to sort of widen your world view... and not world view but yeah… the social media world of what you're able to see and consume because you're literally seeing a very different Facebook feed than I am seeing based on your preferences based on my preferences and it's true for everyone else and so oh my gosh it can be a definitely tricky aspect of of navigating social media yeah…

ROBB: I agree I think not only can it be a tricky aspect I think unfortunately it makes it even difficult more difficult to do the things we were talking about earlier as far as creating connection…

SAMIA: Yeah….

ROBB: Because it means that it is so polarizing and especially you know we're not going to talk about our opinions but let's say if it comes to if you're pro-vaccine or anti-vaccine if you are for abortion against abortion if you are you know left-wing right-wing and like any of those very divisive things… my Facebook feed my Instagram feed my YouTube feed whatever is just going to reinforce that yours will reinforce your worldview so in my mind it is obvious I'm doing air quotes if any I don't know if you ever repurpose this just audio only you know it becomes obvious quotes that this is the right way this is the only way clearly this is the truth because so much of that's reinforced… well if you have the opposing view your world is just reinforced with like this is the truth that is the clearly the obvious and then it removes the ability for us to find common ground and to talk through like you feel this way because you care and I feel this way because I care what do we have in common what can I maybe see in your point of view let's find a way to connect… but instead it just becomes finger-pointing and yelling and disagreement and it removes the ability to empathetically connect…

SAMIA: Yeah true true… so let's talk about some solutions not necessarily in the context of solving all our social media problems but solutions for things that you are an expert at helping people with…

ROBB: And one of the things that I know that you're really awesome with is helping people make things more fun and easy the whole process of creating change and learning and you do it through teaching people to turn what they're doing into a game… can you tell me more about that…

SAMIA: Yeah gamification definitely worth it so it's something that I've really gotten a lot more acquainted with recently and reinforced when I set out to do this project because the thing about my book is I declared in mid July that I was going to write the first draft in 45 days and then I wrote it in 43 days…

ROBB: Nice…

SAMIA: And now the book is out and et cetera et cetera et cetera... so I actually had a free workshop last week where I talked about how the heck did I get the book out so quickly and what did I do… and a big part of that was making it rewarding gamification there's you know the idea of Parkinson's law that something will take as long the work will take as long as the amount of time that's allocated to it but when it came to this because this is a pretty big project I got all of the chapters listed out so I was like okay this is what I'm dealing with and then as I you know was I went away for a writing retreat for seven days where I did a lot of the writing and anytime I finished a chapter I would change the color on my tracker to green I would pause I'd have a little celebration and then it was this tableau that then they started filling up with green so I had the reward I was reinforcing the reward and then also pausing and celebrating and whether it can be silly sometimes it's just like saying yes it could be putting on your favorite song you can be doing a little dance and it reinforces the kind of habituation that you want but it just made it fun instead of it being this big daunting task…

ROBB: One of my favorite favorite favorite questions to ask people too is what is the smallest next step because at the top people have grand visions they have beautiful visions for these incredible lives businesses relationships things they want to create but that seems overwhelming okay well what what is the small on-ramp what's the one step you can take right now and the idea is that if you can create some some momentum and I think momentum is huge too because something else that I employed when I was writing this book is what I call the exam approach which is you've probably heard it too some teacher told you some point in time you get stuck on a question and exam what do you do... you go on to the next thing… so for me when I was writing and I wrote all this entire book for me it was about finding momentum and keeping momentum and sometimes that meant I would start I'd write the end of a story sometimes it meant working in the middle sometimes it meant that and if I hit a wall and I couldn't break through it I skipped to a different story and I just started writing there I just continued to chase the path of what was easiest to do and until there was just one chapter left that was really elusive that I couldn't seem to write and I kept putting it off and off and off and then what happened is I had the momentum like well the book is done except for this chapter and I want to hit my deadline and that was enough to get me to finally push through but I it'd be easy to imagine if I was trying to do it sequentially if I was not rewarding myself if I didn't gamify if I wasn't allowing myself to just go where the flow was easy that I could hit that chapter got stuck got mad and then stopped writing the book…

SAMIA: Yeah oh my gosh thank you for sharing that I love it… and you made me think about when I was writing my book I actually ended up probably writing it the actual writing of it I would say like 80 of it I got it done over two weeks and then I took another two weeks to write the remaining 20 percent and it's like it just somehow you just find yourself feeling a little blocked about some things but it's all right it's all right... it's like you know just like you said it's about moving on to the next thing and the next thing and the next thing that you can do… and while I was stuck on my twenty percent I was like okay I can write out and do other aspects of you know what's required to get my book out you know... asking for reviews and getting or like putting out a request for a forward to be written and you know like those kinds of other little things or finally working on finalizing my book cover that was really fun working with the artist book cover artists I was like oh yeah I really like it you know... so yeah whatever you can do to keep moving forward I love that I love that idea and the idea of rewarding yourself tell me more about that like I mean it makes a lot of sense to me but why is it so important for us to reward ourselves…

ROBB: Well there's... it creates an endorphin rush it creates a positive association it makes you feel good that's why there's jokes and memes about a to-do list and the first item on to-do list is write a to-do list and then you cross it off it really does create a positive association and it creates neural pathways in the mind and you feel good and when you're feeling good it's easier to keep going and it's building that momentum… it's the same thing when I started doing habits and taking that seriously most powerful things is I made a checkbox thing on the wall and I was checking when I was doing it and it shouldn't feel that good but it feels great to be like I did it and it just and then it makes you feel good about yourself and when you're feeling good about yourself it's easy to reinvest that energy to keep moving forward and then so that it's not what I loved and it is about the state of being and enjoying the journey versus you know I'm only going to be happy when I've written the entire book I'm only gonna be happy when the whole thing is done…

SAMIA: Yeah…

ROBB: No... you end up enjoying the process the journey and all the little steps along the way which I think is really important and we were talking a little bit about some of the challenges of society right now and I think part of the other challenges is this message that you know you'll be happy when you get the husband you'll be happy when you get the car you'll be happy when you get the promotion you'll be happy when you get the vacation you'll be happy... and it's always this external elusive future thing versus enjoying the current moments and I think maybe that's a big part of it too…

SAMIA: Yes thank you for highlighting that… again you know as a happiness expert I'm totally with you on the same page that when we're feeling more happy more peaceful everything's so much more fun and easy and you're naturally motivated to do more of the thing that makes you feel happy and the thing that's fun you want to do more of it naturally… and it's just strange for me now that I have been living with this consciousness and mindset for the last I don't know maybe 10 years or so... it's strange for me now to think back to the days when I really believed that you know life was hard and it had to be hard… like you know and that you couldn't achieve success unless it was through hard work through struggle and that you couldn't escape suffering... so I think that in itself sort of becomes like a limiting belief you know it's like if you believe that life has to be hard that change has to be a struggle then of course that becomes your reality…

ROBB: Yeah well your mind and your body is looking to confirm those beliefs so that you're not a crazy person because it doesn't want to let you think you're a crazy person and since depending on whose research you follow it's anywhere between 50% to 90% of our decisions are automated in reflex and done subconsciously on autopilot… so if the script below surface the subconscious belief is life is hard suffering is normal it's meant to be a struggle then when you're on autopilot for between again like 50% to 90% depending on whose research you want to believe it is looking for things that can confirm that truth because it's just running automatically without consciously thinking so then of course you're going to attract more struggle more challenges more difficulty…

SAMIA: Yeah yeah… it's just like that social media feed right… what you start out with in terms of indicating preferences and so forth it gives you more and more of it and our brain is like that too…


ROBB:
Yeah it's like a tuner it's like I think almost like a radio and it's looking for the signal and you've given it okay or this is the signal we're looking for it's like cool all right so while you're just walking in like a zombie through your day we're going to find this signal for you and it delivers you… I like that we said preferences that's a really great way you set those initial preferences and then it just keeps delivering according to those preferences…

SAMIA: Yeah I guess what you were saying earlier is well on social media we definitely are indicating our preferences to social media because when you first start out and you have a completely blank profile you know you could really create anything out of that but in case of our life you know we are not always… not always… but we're never given such a blank slate in terms of you're born in a particular family in a particular culture in a particular environment and so right off the bat you know as soon as you come into existence there are all these things that are influencing and impacting who you are and what you see and what you experience and therefore what you come to believe and so forth... so... yeah how… what are some of your tips for how people can begin to sort of widen their world view and their field of experience…

ROBB: That's a great thing... doing things you've never done before so you know you've never gone you've never learned Hulu you don't know how to bake you've never been rock climbing you've never… like just anything that is outside of your norms and those things seem pretty easy and they don't cost as much they're very accessible for you to find a you know a baking class or rock climbing school or whatever… so those things are really great because you're going to find different people with different frames of references and different world views …obviously if you can travel is a really great one there's no greater way to be plunked into a different country different city different place a different language environment for you to be just like shocked oh yeah all of this all this noise in my head this I've got this I made up this map here's a group of people sharing the same air on… live on the same planet who have a completely different perspective…

SAMIA: Yeah…

ROBB: So travel is really great I think for that uh and travels are one of the greatest empathy creators I believe…

SAMIA: Yeah…

ROBB: It truly is one of the greatest empathy and I do think too as far as parents to society culture the town all that stuff that it's important to move away and I think and even if it's just for like a year or two years if it means going off to school to just get away from your high school friends from your parents direct influence… like maybe you can't go away for school for three but can you go on a month-long trip can you go live in a city for three months can you… but I would really recommend just getting away from that because it's very very easy to stay stuck in that you know…

SAMIA: Yeah…

ROBB: Your uncle lives down the street you've known these friends for 20 years this is just it's weight and if you take a break from that intentionally if you can I think is really helpful too…

SAMIA: Yes I love that and for sure I know for me… I didn't honestly travel so much but my family moved around and we actually made three international moves before I ended up in America… and every time we moved it was like some kind of a wake-up call and had a huge impact and continues to have a huge impact on who I am today and for sure I wouldn't have the value and appreciation for diversity that I do today if I hadn't done that moving around that I did… and I think one thing I realized also in that context is you know like when we travel like if you're traveling as a tourist to some place sometimes our experience of that other place can be very superficial and so you know what can you do to sort of dig a little deeper beneath the surface… because I know when we moved our first international move was from India to the Middle East and we had like language barrier issues and you know other things going on and so for a while our experience of living in the Middle East was very superficial… you know it wasn't until we started to get to know the locals who started giving us the information about how things really work beneath that surface that you know it became you know like you said that really awesome tool or opportunity to get more… develop more empathy and compassion and to really divide in our worldview and so forth... so yeah…

ROBB: Such a good point because it's easy for people to think travel and you just buy a package and then you get a tour guide or you go sit in a resort or you go sit on a beach or whatever it is and then yes a manufactured superficial experience and can relate to it personally because my partner and I went to Cuba three or four years ago and we didn't stay at a resort and we stayed at bed and breakfasts and when we went to Havana we stayed and then we got to know the host and over breakfast and asked questions and then they opened up and then we like we asked them where should we go and they told us specifically where to go so we went for walks way out of the tourist area way out of the the the normal places where the tours are and went to where the locals were and where there was you know broken windows and kids in a little bit torn clothes and but people were laughing and families were playing and it was... what was going on kind of locally and so refreshing it was one of the best parts of the trip really…

SAMIA: It makes me think about… we had aunt visiting from India... it was her first trip to the U.S. and me with the philosophy that I now have… she didn't ask for it but when we were touring LA we took her to all the typical tourist places like the Hollywood boulevard and all of that kind of stuff but then I was like okay but I have to show you the real America and so I took her to Skid Row…

ROBB: …oh my gosh…

SAMIA: and for people who don't know about Skid Row it's like this part like right smack in the middle of downtown Los Angeles that has the highest population of homeless people certainly in Los Angeles and I believe even on the West Coast and it's just amazing you know like here you're on this street and there's these fancy downtown buildings all fancy lit up and very clean and stuff… you cross one street over you start to you know and you hit the downtown Skid Row area and even the way the air smells changes and the way that it looks changes and then of course you see the people you know… and it just really puts things into perspective for you about you know the very different realities that people are living in oftentimes literally side by side…

ROBB: It's shocking it's amazing that you gave her that experience and I think it's important for anyone who might be listening to this who hasn't been there to I would like look it up go watch videos and it still will only give you a part of it because as Samia's saying you're not getting the smell you're not getting the... but it's as far as the eye can see homeless people in tents and people who are like shirtless or who are high whatever like just it looks like a dystopian horror movie kind of set but no this is downtown L.A. and as you mentioned one block two blocks away from fancy buildings nice stores and from the contrast…

SAMIA: Yeah…

ROBB: It's very heavy…

SAMIA: Okay, well…

ROBB: We can’t end on that…

SAMIA: Exactly exactly so tell me I think my last question for you right now will be tell me more about the celebration part… do you draw a distinction between reward and celebration…

ROBB: I don't... when I use them kind of interchangeably I think because the celebration is a reward a celebration is rewarding myself with something and that's why I said earlier it depends on you and what you like but sometimes for me like just doing like this feels good to do there's a reason why people do this when they succeed or something what is it like this feels it sends a very nice message to your body and your nervous system so sometimes that's all that's required but you know maybe it's a piece of music or maybe it's you know you're gonna drop or like just what is it for you that makes you feel like you're giving yourself a literal pat on the back and then it reinforces the enjoyment and the behavior so that it's easier and fun you have more momentum to do more of it…

SAMIA: yes and that's just the way it works when you're playing games too right… it's like even there are so many games where we're playing them and we don't know what the next level will bring but we keep at it there are all kinds of challenges but there is this constant sense of feedback that we're getting… oh you're doing this well and then there's like those little graphics that pop up to help you celebrate in addition to whatever other rewards that you get in terms of seeing the number of points increase or you know things like that…

ROBB: I've got an extra thought actually you're making me think of something that I can share that's helpful that I've actually applied… one of the most awesome and most consistent pieces of feedback I've got regarding the book is that people couldn't put it down and then when people started reading it they read it in one sitting in two sittings they read it in a couple days people saying it really was a page turner… I intentionally made the chapters short... short and punchy because what happens when you finish a chapter there's a sense of like you got to a checkpoint right you feel reward like I finished a chapter so what do you want to do you want to read the next one… so it creates this intrinsic reward system through reading the book and that was very intentional the way that I wrote it…

SAMIA: I love I love it thank you so much Robb I really enjoyed our conversation and yeah... we'll probably need to bring you back because we have so much to talk about and yeah… do you have any last thing that you want to share with us right now…

ROBB: I think the last thing I want to maybe bring it back to shining a light on things and fear and acting out of a place of fear is one of the things that's held me back the most and the more people I speak to the more people I help the more people I work with it's such a constant and it's you know fear of judgment fear of failure fear of what are my parents going to say… it's that fear in all these different forms and when left unchecked when left on its own it grows in the dark it festers in the dark and it gets bigger and scarier versus putting a big spotlight on it and I would just encourage people to pick... put a big spotlight on your fear if you're feeling fear around something you're feeling it… ask questions why am I feeling that fear what is ask what is the worst scenario like go to the worst case scenario get clear what could happen …okay is that likely to happen if that happened what could I do about it… like start thinking it through start problem solving and start because then you'll quickly realize it's not as big as you think it is or it's not the likelihood of the worst thing happening is probably pretty slim or if the worst thing happens there's some things you can do to make it better… and then all of a sudden it's not as scary and the likelihood that you can take the action that you want to take to ultimately do what you want to be doing with your business with your life with your experience here you're more able to do it…

SAMIA: Awesome I love that… thank you again Robb and we will be dropping Robb's links in the show notes so please make sure you click on those links connect with Robb… I'll also drop my links in the chat… I mean show notes… if you want to get in touch with me so until we connect next time I wish you lots and lots of peace and joy.:)

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